There seems to be significant opportunity to zig as others zag. Imagine the Intel letter saying "we are going to take advantage of the current hiring environment to scoop up talent, and push forward on initiatives."
Conspiracy theory: business leaders don't do as much as they should, so they imitate each others moves to justify their existence on the position. With a side effect of cluelessly influencing lives of thousands, but that's a repeated scheme in the overall history of civilization