https://investors.autodesk.com/news-releases/news-release-de...
Referring to this? (Wikipedia's disambiguation page doesn't seem to have a more likely article.)
https://en.wikipedia.org/wiki/Richard_Stallman#Copyright_red...
Stallman places great importance on the words and labels people use to talk about the world, including the relationship between software and freedom. He asks people to say free software and GNU/Linux, and to avoid the terms intellectual property and piracy (in relation to copying not approved by the publisher). One of his criteria for giving an interview to a journalist is that the journalist agrees to use his terminology throughout the article.