https://blog.cryptographyengineering.com/2014/11/27/zero-kno... was a good intro for interactive ZK proofs but I haven't been able to find something for non-interactive ones.
This blog post comparing ZK-STARKs to erasure coding is in the right flavor but didn't quite stick to my brain either: https://vitalik.eth.limo/general/2017/11/09/starks_part_1.ht...
It basically consists in the prover getting its random challenges from hashing public inputs, rather than from the verifier's coin tosses.