VCs are already doubting if the billions invested into data centers are going to generate a profit [1 and 2].
AI companies will need to generate profits at some point. Would people still be optimistic about Claude etc if they had to pay say $500 per month to use it given its current capabilities? Probably not.
So far the only company generating real profits out of AI is Nvidia.
[1] https://www.goldmansachs.com/insights/articles/will-the-1-tr...
[2] https://www.nytimes.com/2025/06/02/business/ai-data-centers-...
And this is quickly spreading beyond software engineering. Software engineers are just being guinea pigs for agentic AIs eventually popping up in all sectors. Basically, while security and quality issues are being sorted out, it helps having users that are a bit more clued in about what they are doing.
That's why AI investments are so hot right now. Of course there are a lot of AI companies that will fall short. There always are. And companies like Nvidia that will make a lot of money selling GPUs.
But there is some non trivial amount of revenue potential there. Anybody still in denial about that is probably penny pinching.
My guess would also be that at the 100$ price point only one company can be profitable but that is just a very wild guess.
For what I've seen SE's are some of the last to adopt it. My marketing colleague has been overflowing in generic AI crap produced by external writers for over a year now.