Then there’s my blog. A creative sandbox, no overlap with my day job. No built-in audience. No distribution. Still waiting on subscriber #1 (Mom, seriously—now would be a good time).
Takeaways:
Partner with someone who already has meaningful reach.
Solve a real, hair-on-fire problem.
Offer something free to earn early trust.
Knock on doors, pitch relentlessly, repeat. And hope the gods of luck are listening.
As for the writing side—different beast. Slower burn, no roadmap, no shortcuts. Still wandering in the woods, but enjoying the walk. Open to ideas—and subscribers. (Mom… last chance.)I listened (an underrated superpower), realized I could actually fix the problem, and suggested a meetup. One Zoom meeting later, we had the foundation of a partnership.
Honestly, it could’ve been any event. Just show up, be sincere, and listen more than you pitch.
I’ve always been an introvert—still am—but I’ve learned to be a functional extrovert when it counts- Good luck and don’t give up!
I'm still waiting to experience a version of this conversation where I'm not informed that the tool they want doesn't exist or all the ones they have are bad because they lack X and Y and include Z, am treated to a description of the tool they want, and then am able to find a half-dozen options for that exact thing on my very first try, all of which seem to be struggling for sales :-/
Mine are always "you're a developer? You should build X, you'd make so much money, I'd buy it!", then me: "really? That's great! Here are several options I just found for X, is this what you meant, and if not, what are they missing?", "Oh yeah, what do you know, that's exactly it!" and the topic is dropped, with them displaying so little interest in the existing solutions I showed them that it's clear they never would have paid for mine, either.
Instead of pushing your solution, offer to help with theirs. That might mean helping them improve their current system or even assisting with testing X. Strange as that may sound, it genuinely shows you care and want to help. You’d be surprised how much trust that can build—and how it can open doors to the opportunity you were hoping for. That said, don’t fake it. If you’re not being sincere, it won’t serve either interest. Just sharing what’s worked for me—hope it helps and wishing you the best.