zlacker

>>amanch+(OP)
I have a course on building AI solutions in business (based on success stories from companies in Europe/USA). Sold ~400 seats so far, mostly through my community and word of mouth. No external ads or cold outreach.

The process was classical. Over two years I created a community to sharing cases and insights from building LLM-driven systems. We focused on creating good non-toxic and collaborative atmosphere. No ads or SEO to grow it, standing out by sharing real-world cases and helping others.

Thanks to the community, got 100 customers within the beta-testing period. Then 300 more came over the last 4 months, after opening the sales.

>>abdull+f5
why no ads though? don't they give you reach and discovery to people? for so as long your profits are higher than ads cost, you are profitable, so why not?

>>nikola+G6
There are way too many ads around "AI". Everybody else does that, frequently overwhelming people with too many promises of quick wins.

I prefer to distinguish from this hype and reach people through other channels - good content, word of mouth and interesting collaborative events (like our last Enterprise RAG Challenge). This might lead to slower sales in the short term, but I think the long-term value to the brand is worth it.

EDIT: fixed typo

>>abdull+q7
yeah, this is much slower growth... danger must be it is so slow it must be non-existent. but I am with you on same boat, there are too many AI ads for crappy apps

but I guess it speaks to flood of crap-ware, and flood bad content in social networks

^not meaning about you, of course (those folks must not be even on HN)

>>nikola+g8
Building something that people truly need - might not lead to huge sales right away, but I believe this to be a good long-term strategy. Sprint vs marathon.

Just keep on pushing on it, and it will eventually work out.

>>abdull+da
as Andrew Grove said "if you are walking through the desert of death, keep walking"