CloudCamping (PMS): 250+ Businesses, 2023
- Positioned as more modern, more accessible, and more affordable than the competition
- Limited competition due to the complexity of the product
- Personally visited campgrounds to demo the product
- Sent physical postcards (old school!) to campgrounds with product updates and announcements
- Due to limited competition, it is now ranking very high in the German marked on SEO
The Road to React & The Road to Next: 1000+ Users, 2024
- Gave away The Road to React for free in exchange for an email, grew the mailing list this way
- Benefited from early timing (luck!), it was the first book on the topic
- Initial version wasn’t polished, but I kept iterating and improving it each year
- In 2025, released the paid course The Road to Next to my audience, now over 1,000 students enrolled
SoundCloud (DJ/Producing as “Schlenker mit Turnbeutel”)
- Active from 2010–2015 as a hobby, grew to 10,000+ followers (a lot for the time)
- SoundCloud allowed 1,000 direct messages per track
- Carefully selected 1,000 high-engagement listeners in my music niche and personally messaged them to check out new tracks
So yeah, a mix of timing/luck, outreach that does not scale, being better than the competition I'd say.
Pardon my ignorance - does SoundCloud let you monetise, or is it purely it being cool that people are listening to your tracks?
I'm not sure if they’ve added any monetization features over the years. Back then, it was arguably the best platform for getting discovered as a producer or DJ. When I stopped making music, I was getting a lot of requests to play at clubs across Germany and Europe.
At the time, I preferred to stay anonymous, so I never made the leap into the professional or public scene. Still, I was in touch with some producers early in their careers on SoundCloud when they had 1000 followers, like Robin Schulz and Felix Jaehn, if those names ring a bell.
So yes, I’d say it was (is?) definitely a launchpad for artists. But as far as I know, there was never a real way to monetize on the platform.
Unfortunately, when I stopped paying for the Pro version, they removed almost all of my music. Only 5 mixes are still up :')