Ask HN: How are you acquiring your first hundred users?

Long term, only paid ads and SEO will work (and SEO can be fickle)

Short term, run some paid experiments (knowing you will probably not get positive return yet) and maybe some influencer marketing (they'll cost money, but not as much as paid ads depending on the niche)

>>mpeg+U4
Have you seen results with paid experiments at this early stage? One thing we are considering is to do a paid masterclass (low ticket) and run paid ads for that. Bring them in the funnel and get them signed up to use the product.

>>amanch+S5
Without knowing what the vertical is, hard to say whether a masterclass like that would provide good results. I know for some verticals things like free webinars etc can provide decent results, but that's usually b2b

So, usually paid experiments won't really give you a return at an early stage, but occasionally they can if you get lucky, but at least they'll give you an idea of what your CAC can be, and give you a starting point to start optimising it

zlacker