I HATE Short form video content and no matter how many times I select "show me less of this" I still get them front and center when I open the app or website.
It’s similar to why I don’t buy Oreos. I like Oreos, everyone likes Oreos - they’re engineered to be liked, but they’re bad for you. The best way to not eat them is to not have them in the house.
Short form videos are the heroin of media consumption - meta having to pivot instagram to it is because they’re facing competitive pressure. Same with YouTube. You can’t only have vegetables when your competitors are dealing heroin and your revenue is engagement based.
It seems the revealed preference of addicting consumption for engagement is tv with with a novelty button. TikTok and short form videos are that distilled to its purest form.
These companies can’t turn them off - they’re trapped by market incentives, it’s moloch. A few years back when Facebook had a more dominant market position Zuck said they were intentionally going to focus on human connections and friends despite the revenue cost that would cause because it was the ideal he wanted. In battle against TikTok you can’t hold those kinds of ideals unfortunately.
Long form content (i.e. Veritasium) are nice for sure, but some of it suffers from fluff too.
When I say I don't like short-form video content, I typically mean the tiktok-influenced infinite scrolling algorithm-driven video wall of videos. Where you might click on one thing that looks useful or interesting on your home page and without even thinking about it you start swiping through the videos and suddenly you emerge an hour later form a brain rot video fueled fever dream, with no idea how you just lost an hour of your life to useless shit online.
At least losing an hour to video games or reading online might leave you with a sense of accomplishment or satisfaction. I have never felt anything positive after binging on social media videos.