```Populists exploit ad marketplaces, using them to bypass traditional media gatekeepers```
I want to believe that the author is hopelessly naive, and not a more nefarious actor. These traditional media gatekeepers are not by any means friendly to democracy; they're literal tools of the state, and actively work against the interests of the populace. I say this without a hint of irony: I trust social media more.
[1] https://en.wikipedia.org/wiki/Propaganda_in_the_United_State... [2] https://www.wallis.rochester.edu/assets/pdf/wallisseminarser...