The part that really struck me was framing advertising and propaganda as essentially the same mechanism - just with different masters. Having built targeting systems myself, this rings painfully true. The mechanical difference between getting someone to buy sneakers versus vote for a candidate is surprisingly small.
What's frustrating is how the tech community keeps treating the symptoms while ignoring the disease. We debate content moderation policies and algorithmic transparency, but rarely question the underlying attention marketplace that makes manipulation profitable in the first place.
The uncomfortable truth: most of us in tech understand that today's advertising systems are fundamentally parasitic. We've built something that converts human attention into money with increasingly terrifying efficiency, but we're all trapped in a prisoner's dilemma where nobody can unilaterally disarm.
Try this thought experiment from the article - imagine a world without advertising. Products would still exist. Commerce would still happen. Information would still flow. We'd just be freed from the increasingly sophisticated machinery designed to override our decision-making.
Is this proposal radical? Absolutely. But sometimes the Overton window needs a sledgehammer.
P.S. If you are curious about the relationship between Sigmund Freud, propaganda, and the origins of the ad industry, check out the documentary “Century of the Self”.
I can't because a world with magic and world peace is more realistic and believable.
It's impossible. How do you even define advertising? If you define it conservatively, then advertising will skirt through the loopholes. If you define it liberally, then you have an unfair, authoritarian system that will definitely be selectively enforced against political enemies.
And in all cases, you are self-imposing a restriction that will give other nations an economic advantage and jeopardizing long-term sovereignty.
"We'd like to pay/invest in you tremendous amounts of money to make X more efficient": yes, absolutely we know what X is and we understand scaling it is immensely valuable and fundamentally changes everything.
"We'd like to regulate X, making it safer, and therefore harder or even impossible to do": that's ridiculous, you could always do X, what even is X anyway, don't tread on me, yadda yadda.
It's so transparent to me now, and I've passed this curse onto you.
Nothing else in law works this way. No definition is ironclad. This is what legislators, agencies, and courts are for. We all know this.
Ironically this is something lawyers and judges would pick up on immediately. You need an underlying principle of harm that can be applied consistently.
You are describing the ability of good engineers to deal with vague and ill defined problems.
> "We'd like to regulate X, making it safer, and therefore harder or even impossible to do": that's ridiculous, you could always do X, what even is X anyway..
Your assumption is that the challenge or concern about regulation is the difficulty of dealing with vagueness. As I pointed out, this is not the case, but the hesitancy and destructive power of imposing your will on others.
> It's so transparent to me now
Hope I cleared up the confusion.
> "there's no way to separate advertising from other speech without collapsing civilization"
I am not - and did not make the claim. I am explaining why you are seeing engineers care more about vagueness in one context than another.
I think a judge would also demand a consistent principle and definition to guide regulation.
> […]
> I think a judge would also demand a consistent principle and definition to guide regulation.
Very well said across the board.
My stance is that any time—literally any time—someone is proposing and/or promoting a policy that can stifle, chill, and/or suppress free speech in any way, even if indirectly, the bar for justifying such a policy must necessarily be extremely high.
In theory, I actually agree with many of the arguments against advertising, but there’s a clear slippery slope with this “let’s ban advertising” line of thinking, so yes, the bare minimum is being able to concretely define what advertising even is in such a context.
The slippery slope is a fallacy and also a thing that fairly consistently happens in politics and law.
The point far up this thread, however, was that this proposal isn't a slippery slope. It's a leaky sieve. If there is a law against speech that covers enough cases to be even slightly effective against people with lawyers, and I am powerful and don't like you, then you are going to prison.