The part that really struck me was framing advertising and propaganda as essentially the same mechanism - just with different masters. Having built targeting systems myself, this rings painfully true. The mechanical difference between getting someone to buy sneakers versus vote for a candidate is surprisingly small.
What's frustrating is how the tech community keeps treating the symptoms while ignoring the disease. We debate content moderation policies and algorithmic transparency, but rarely question the underlying attention marketplace that makes manipulation profitable in the first place.
The uncomfortable truth: most of us in tech understand that today's advertising systems are fundamentally parasitic. We've built something that converts human attention into money with increasingly terrifying efficiency, but we're all trapped in a prisoner's dilemma where nobody can unilaterally disarm.
Try this thought experiment from the article - imagine a world without advertising. Products would still exist. Commerce would still happen. Information would still flow. We'd just be freed from the increasingly sophisticated machinery designed to override our decision-making.
Is this proposal radical? Absolutely. But sometimes the Overton window needs a sledgehammer.
P.S. If you are curious about the relationship between Sigmund Freud, propaganda, and the origins of the ad industry, check out the documentary “Century of the Self”.
I would love your input as someone on the inside. My understanding, broadly, is that when there’s commercial advertising, it goes through a different channel; there’s an auction, the ad is marked, CTR is tracked etc. whereas I think the political polarization and the use of propaganda on social media happens much less explicitly: it’s “mixed in”with the non-ad content that’s posted, and therefore much harder to detect or remove.
I’m also curious how you might handle influencers. Those, like propaganda operations, are an attempt to influence people’s behavior but “from inside” the ad/non-ad boundary.
And then, I’m convinced, a lot of our politics today is simply an emergent phenomenon of the algorithmic feed. That there is no master, corporate or political, that lead to this condition. It simply happened as a result of “for you.” (I think this is changing, as the powerful are discovering how powerful the algorithm is at influencing their subjects).
I think I agree with you broadly. The total sublimation of human relationships and interactions into “the machine” has a whole host of really bad side-effects. Jacking into cyberspace causes the shakes, at a society wide level and certainly at an individual level as well.