The part that really struck me was framing advertising and propaganda as essentially the same mechanism - just with different masters. Having built targeting systems myself, this rings painfully true. The mechanical difference between getting someone to buy sneakers versus vote for a candidate is surprisingly small.
What's frustrating is how the tech community keeps treating the symptoms while ignoring the disease. We debate content moderation policies and algorithmic transparency, but rarely question the underlying attention marketplace that makes manipulation profitable in the first place.
The uncomfortable truth: most of us in tech understand that today's advertising systems are fundamentally parasitic. We've built something that converts human attention into money with increasingly terrifying efficiency, but we're all trapped in a prisoner's dilemma where nobody can unilaterally disarm.
Try this thought experiment from the article - imagine a world without advertising. Products would still exist. Commerce would still happen. Information would still flow. We'd just be freed from the increasingly sophisticated machinery designed to override our decision-making.
Is this proposal radical? Absolutely. But sometimes the Overton window needs a sledgehammer.
P.S. If you are curious about the relationship between Sigmund Freud, propaganda, and the origins of the ad industry, check out the documentary “Century of the Self”.
To me it sounds a lot like "What if we made drugs illegal?"
And FFS let's skip past the childish "how will people find out about products???" nonsense. You're an adult, use your brain. Consumer Reports exists, and in the absence of advertising that sort of content would flourish.
If only 80% of advertising were illegal, probably Consumer Reports could continue to exist, although they would be exposed to some legal risk of being ruled to be illegal advertising, probably prompted by a letter to the Attorney General from a company whose products they reviewed poorly or neglected to review at all. Stricter regimes like most of those being proposed here would make it difficult for CR to discover the existence of products to review.
But possibly you are thinking of a different structure of regulation than I am, rather than just failing to think through its unintended consequences. It's impossible to tell if your proposal stays so vague.