The part that really struck me was framing advertising and propaganda as essentially the same mechanism - just with different masters. Having built targeting systems myself, this rings painfully true. The mechanical difference between getting someone to buy sneakers versus vote for a candidate is surprisingly small.
What's frustrating is how the tech community keeps treating the symptoms while ignoring the disease. We debate content moderation policies and algorithmic transparency, but rarely question the underlying attention marketplace that makes manipulation profitable in the first place.
The uncomfortable truth: most of us in tech understand that today's advertising systems are fundamentally parasitic. We've built something that converts human attention into money with increasingly terrifying efficiency, but we're all trapped in a prisoner's dilemma where nobody can unilaterally disarm.
Try this thought experiment from the article - imagine a world without advertising. Products would still exist. Commerce would still happen. Information would still flow. We'd just be freed from the increasingly sophisticated machinery designed to override our decision-making.
Is this proposal radical? Absolutely. But sometimes the Overton window needs a sledgehammer.
P.S. If you are curious about the relationship between Sigmund Freud, propaganda, and the origins of the ad industry, check out the documentary “Century of the Self”.
While we're at radical thought experiments combine that with "what if any entity worth over 100 million (insert arbitrary limit here, perhaps what if it was based on an multiple of average employee salary) was disallowed".
And, in fact, if the maximum company size were limited, and thus the marketplace wasn't a swimming pool full of whales, but instead full of a much larger number of a broader mix of smaller fish, what would advertising look like then?
For example, large categories of industry would have to change hugely into cooperative non-owning groups of smaller companies. Would they still have the same advertising dominance, or would the churn within the groups break things up?
But someone earning $10m a year while their workers are on food stamps is unacceptable. Having a dynamic limit of total comp would mean they either take less money and put it into the company, or raise the wages of those employees.
But even in the strict context of the experiment for very heavy industry, like a steel mill or chip fab, they could be co-operatively owned in whole or by parts.
You could also extend the experiment to allow capital assets to be discounted, or allow worker-owned shares to be discounted. So you can get big, but only by building or by sharing, respectively.
Obviously the big industries today would not be possible as they are structured. But what would we get instead? Would the co-operative overhead kill efficiency dead, or would the dynamism in the system produce higher overall efficiency and better worker outcomes than behemoths hoarding resources and hoovering up competition? And if no one can be worth over 100 million (say), what would that do to the lobbying and deal-making system at the higher levels? One 10-billionaire would have be be replaced by 100 people.