The part that really struck me was framing advertising and propaganda as essentially the same mechanism - just with different masters. Having built targeting systems myself, this rings painfully true. The mechanical difference between getting someone to buy sneakers versus vote for a candidate is surprisingly small.
What's frustrating is how the tech community keeps treating the symptoms while ignoring the disease. We debate content moderation policies and algorithmic transparency, but rarely question the underlying attention marketplace that makes manipulation profitable in the first place.
The uncomfortable truth: most of us in tech understand that today's advertising systems are fundamentally parasitic. We've built something that converts human attention into money with increasingly terrifying efficiency, but we're all trapped in a prisoner's dilemma where nobody can unilaterally disarm.
Try this thought experiment from the article - imagine a world without advertising. Products would still exist. Commerce would still happen. Information would still flow. We'd just be freed from the increasingly sophisticated machinery designed to override our decision-making.
Is this proposal radical? Absolutely. But sometimes the Overton window needs a sledgehammer.
P.S. If you are curious about the relationship between Sigmund Freud, propaganda, and the origins of the ad industry, check out the documentary “Century of the Self”.
To me it sounds a lot like "What if we made drugs illegal?"
It would? I don't understand why you and others see this as a hard law to craft or enforce (probably not constitutional in the US).
The very nature of advertising is it's meant to be seen by as many people as possible. That makes enforcement fairly easy. We already have laws on the books where paid advertising/sponsorship must be clear to the viewer. That's why google search results and others are peppered with "this is an ad".
> To me it sounds a lot like "What if we made drugs illegal?"
Except drugs/alcohol can be consumed in secret and are highly sought after. The dynamic is completely different. Nobody really wants to see ads and there's enough "that's illegal" people that'd really nerf the ability of ads to get away with it.
There's not going to be ad speakeasies.
I will grant that companies would lobby hard against an anti-advertising bill (which means it'll likely never pass). That doesn't mean you couldn't make one that's pretty effective.
But, again, the nature of advertising makes it quite easy to outlaw. Unlike bribery, where a congress person can shove gold bars into their suit jackets in secret, advertising has to be seen by a lot of people to be effective. Making it something that has to be done in secret will immediately make it harder to do. The best you'll likely see is preferential placement of goods in stores or maybe some branding in a TV show.
I think the same is probably almost true of advertising, though maybe societies without money such as Tawantinsuyu are an exception. But I don't think you can have merchants without advertising, because, like fraud, advertising is so profitable for merchants that they will do some of it despite whatever laws you have.
Just because some corruption always will exist, doesn't mean that there aren't societies which have enforced laws that are more or less effective.
This binary thinking doesn't need to happen in a policy discussion. We don't need a perfect set of laws or rules to make things better. We don't avoid having a law just because someone will violate it. For example, a speed limit is still valid to have even though most people will break it, some egregiously so. DUIs laws are useful even though people still drink and drive.
It just so happens that with advertising we can be particularly effective at curbing the worst offenders. That's because advertising is most effective when it's seen by the largest number of people. I don't really care if a company tries to skirt an anti-ad law by paying an influencer millions to wear their product, so long I'm not forced to watch 20 minutes of ads in a 20 minute video. An anti-ad law would force advertisers to be subversive which is, frankly, fine by me. Subversive ads simply can't be intrusive.