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[return to "What if we made advertising illegal?"]
1. gcp123+Cj[view] [source] 2025-04-05 20:15:16
>>smnrg+(OP)
I can’t stop thinking about this article. I spent a long time in ad tech before switching to broader systems engineering. The author captures something I've struggled to articulate to friends and family about why I left the industry.

The part that really struck me was framing advertising and propaganda as essentially the same mechanism - just with different masters. Having built targeting systems myself, this rings painfully true. The mechanical difference between getting someone to buy sneakers versus vote for a candidate is surprisingly small.

What's frustrating is how the tech community keeps treating the symptoms while ignoring the disease. We debate content moderation policies and algorithmic transparency, but rarely question the underlying attention marketplace that makes manipulation profitable in the first place.

The uncomfortable truth: most of us in tech understand that today's advertising systems are fundamentally parasitic. We've built something that converts human attention into money with increasingly terrifying efficiency, but we're all trapped in a prisoner's dilemma where nobody can unilaterally disarm.

Try this thought experiment from the article - imagine a world without advertising. Products would still exist. Commerce would still happen. Information would still flow. We'd just be freed from the increasingly sophisticated machinery designed to override our decision-making.

Is this proposal radical? Absolutely. But sometimes the Overton window needs a sledgehammer.

P.S. If you are curious about the relationship between Sigmund Freud, propaganda, and the origins of the ad industry, check out the documentary “Century of the Self”.

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2. kragen+Ls[view] [source] 2025-04-05 21:43:42
>>gcp123+Cj
It's not a well-enough-thought-out proposal to call "radical"; it assumes that making advertising illegal would make advertising go away and that there would be no drawbacks to this. Even if we all agree that it's bad for people to say things they're paid to say instead of what they really believe, there are many possible approaches to writing specific laws to diminish that practice. Those approaches represent different tradeoffs. You can't say anything nontrivial about the whole broad set of possible policy proposals.

To me it sounds a lot like "What if we made drugs illegal?"

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3. cogman+Aw[view] [source] 2025-04-05 22:20:29
>>kragen+Ls
> it assumes that making advertising illegal would make advertising go away

It would? I don't understand why you and others see this as a hard law to craft or enforce (probably not constitutional in the US).

The very nature of advertising is it's meant to be seen by as many people as possible. That makes enforcement fairly easy. We already have laws on the books where paid advertising/sponsorship must be clear to the viewer. That's why google search results and others are peppered with "this is an ad".

> To me it sounds a lot like "What if we made drugs illegal?"

Except drugs/alcohol can be consumed in secret and are highly sought after. The dynamic is completely different. Nobody really wants to see ads and there's enough "that's illegal" people that'd really nerf the ability of ads to get away with it.

There's not going to be ad speakeasies.

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