The only benefits I can see of "Apps", are the developer get's access to private information they really don't need.
Yeah, they get to be on the "App Store". But the "App Store" is a totally unnecessary concept introduced by Apple/Google so they could scrape a huge percentage in sales.
Web browsers have good (not perfect) sandboxing, costs no fees to "submit" and are accessible to everyone on every phone.
this is the actual reason why companies push people to install and use their apps instead of their website.