The only benefits I can see of "Apps", are the developer get's access to private information they really don't need.
Yeah, they get to be on the "App Store". But the "App Store" is a totally unnecessary concept introduced by Apple/Google so they could scrape a huge percentage in sales.
Web browsers have good (not perfect) sandboxing, costs no fees to "submit" and are accessible to everyone on every phone.
Becoming the middle man is the default model that supports scale. No one has come up with anything else to support a world where avg disposable income is close to 0