If I remember correctly you sold your hardware business recently (or it felt recently). I'm curious, what is the motivation for moving into the content business? I'm certainly interested in this project, and will likely buy the book, etc, but I'm also somewhat disappointed to not see you going after something bigger/harder/technical and sharing that journey. I found your previous work very inspiring.
I don't want to insinuate that I don't think this is valuable, it definitely is, and I expect it to be successful. I'm just curious about what led you from point A to point B on this one.