>>smt88+4x
I disagree, the lukewarm emotion driven campaign ("we're not the other guy!") and lack of any rational strategy or arguments from the oppositon is how these people won in the first place.
>>krige+xN
Appeal to emotions stands on the trustworthiness/track record of the pleader. The opposition, full of public/private office musical chair players, has been in the pocket of lobbyists/corporate interests - they don't have any standing to plead to emotions (not saying the incumbents do but they have been successful in harnessing their already enraged supporters).