As an example I think people from the American political left to somewhere(?) in the middle see it as what it has been introduced as, that being looking past the status quo and instead looking at your own values, i.e. the morality of homelessness and not having a disdain for them but empathy for them instead.
and then on the other side it feels like the people on the American political right see it as what this website describes it as “ A self-righteously moralistic person who behaves as if superior to others.”
I think the divide has originated from taking unlikeable behaviour and labeling that as ‘woke’ (in bad faith of course) and some people have just bonded to that definition so much that they see it as that.
At least that’s what I’ve noticed online over the past few (bonkers) years
There is no generally accepted definition of woke, and that is largely by design to mislead others through well known psychological blindspots (Cialdini), towards inducing others to join collectivism while also inspiring disunity and hate, albeit indirectly.
The movement often couches its perspectives in power dynamics which follows elements common to Maoism and Communism, along with many other similar marxist movements. It also has elements from critical pedagogy (the critical turn), which has origins in Marxist movements.
The mind virus part of it is the same with any belief system that lends itself towards irrational delusion, inducing bitter resentment in individuals and falsely criticizing without any rational framework or basis, often ignoring objective reality for a false narrative.
Woke-ism is a cult of the semi-lucid insane brainwashed children they manage to mislead, who desperately try to poorly grapple with reality, miserably, and bitterly, while dragging everyone else down.
Its rather sad for the individuals who become both victim and perpetrator. There is no cure for insanity, nor the blindness induced.
If you want a rational discussion on this subject matter, I'd suggest checking over James Lindsay's work outing these type of movements. Your description is fairly misinformed.
https://newdiscourses.com/2023/03/workings-of-the-woke-cult/