As an example I think people from the American political left to somewhere(?) in the middle see it as what it has been introduced as, that being looking past the status quo and instead looking at your own values, i.e. the morality of homelessness and not having a disdain for them but empathy for them instead.
and then on the other side it feels like the people on the American political right see it as what this website describes it as “ A self-righteously moralistic person who behaves as if superior to others.”
I think the divide has originated from taking unlikeable behaviour and labeling that as ‘woke’ (in bad faith of course) and some people have just bonded to that definition so much that they see it as that.
At least that’s what I’ve noticed online over the past few (bonkers) years
In the last few years, we have seen corporations and universities push for race-conscious hiring and promotion decisions, while schools are putting kids in racially segregated affinity groups. These are obviously ideologically related efforts. It’s perfectly fine for opponents of these efforts to group them together under the label of “woke.”