Spending time teaching people to use people of color instead of black is just performant. Actually firing a recruiter that immediately throws any black resume into the trash is real change.
That's largely all anyone can do (and I have a lot more ability to do something about it as a business owner than the average progressive), which I'm sure feels inadequate and leads to roving bands of thought police members looking for perceived transgressions to attack.
When you don't have an understanding of racism as a systemic issue, this ends up being the conclusion. Which is why "woke" people (the ones who aren't just adopting the aesthetics and being annoying) typically discuss social issues in systemic terms (prison, policing, discrimination, etc). Which requires not just individual actions but collective action.
The inability to understand this concept is really just a lack of imagination that comes from internalizing the status quo for too long. Not to the fault of anyone, it's only natural. But I think this is why "woke" looks like a bunch of nonsense from the outside.
For example: the US has 2M people in prison more than any other country. An insane number, but to live in the US is to accept that number as normal.