> Several screenwriters who’ve worked for the streamer told me a common note from company executives is “have this character announce what they’re doing so that viewers who have this program on in the background can follow along.” [...] One tag among Netflix’s thirty-six thousand microgenres offers a suitable name for this kind of dreck: “casual viewing.” Usually reserved for breezy network sitcoms, reality television, and nature documentaries, the category describes much of Netflix’s film catalog — movies that go down best when you’re not paying attention, or as the Hollywood Reporter recently described Atlas, a 2024 sci-fi film starring Jennifer Lopez, “another Netflix movie made to half-watch while doing laundry.”
In other words, people like me, who want to focus on and experience a great film or series, are no longer the target audience.
Apparently, there's no money in targeting people who want to pay attention.
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[a] https://en.wikipedia.org/wiki/57_Channels_(And_Nothin'_On)
TV show creators understood and planned for people watching their shows in a variety of environments, with varying degrees and kinds of attention. A lot of what made for example X-files and Sopranos compelling was a willingness to break this convention, so it was still firmly in place by the late 90s.
You could also maybe reasonably claim that all TV shows before those were bad as well. But then you need to view netflix as reverting to the norm rather than being a novel travesty. We are simply exiting a 20 year anomaly where TV was good.
I'm not quite making that argument here though. I think there was good TV before the 90s, so I think this is a constraint on the form that good creators can work through and still make compelling art. Why netflix can't is an interesting question but I think this avenue is a dead end for understanding it.