zlacker

>>exitb+(OP)
Netflix thought they could take on Hollywood and beat them at their own film game. But in the process they realized that it’s not actually a game worth winning, and more importantly, that YouTube and TikTok are their real competition, not Hollywood.

The future of most media is video-based, and I think Netflix probably understands this and is trying to get away from the historical model as movies you watch online and closer to the optimized video ecosystem of YouTube. The latter is more relevant in a world with video-playing devices everywhere.

>>keifer+M2
Can you please explain what this optimized video ecosystem of youtube is actually optimized for other than clickbait? Maybe it works for others but i fell into this for a while and now i look at it in disgust.

>>HellDu+V3
Clickbait is a part of it, sure. But there are also many other content types that I wouldn’t characterize that way: 3+ hour long video podcasts, ambient music channels, niche indie musicians, short entertaining videos like Mr. Beast, etc. YouTube is increasingly a huge tent that includes tons of different kinds of content.

My point was more that YouTube is increasingly designed for a world in which people have their devices everywhere and jump in and out of watching videos.

Netflix isn’t, because it is still using the “old” model of sitting down for 30-200 minutes to watch a movie.

I’m not saying that the film model is bad or somehow worth getting rid of - I love films myself - just that it’s probably not the future of video content for most people.

>>keifer+b4
I can see this working for individuals but what about families? And although i dont feel thinking too much about netflixes business it raises the question if this would requre to adapt their model to an ad based model rather than subscription.

Anyhow- i see a gigantic problem coming towards us caused by rapidly decreasing attention capacities and this does not help.

>>HellDu+x7
Not sure what you mean by families, but I would be willing to bet that most families today already let their children watch more YouTube family content than Netflix content.

And I do believe Netflix introduced a cheaper ad tier recently?