These governments only want institutions to host web services. Their rules are openly hostile to individuals. One obvious benefit is much tighter control, having a few companies with large, registered sites, gives the government control.
It is also pretty clear that the public at large does not care. Most people are completely unaffected and rarely venture outside of the large, regulated platforms.
It's more about "accepting and publishing arbitrary content".
But, in practice, how hard is it to host a website anonymously? Or off-shore?
Obviously it is trivial, but so is shoplifting.
Both are illegal and telling people to commit crimes is not helpful.