Vietnam, like Kenya, emerged from a coffee industry shaped by colonial-era inequities. Yet through reforms, robust state support for smallholder farmers, and a focus on infrastructure, Vietnam has positioned itself as a global coffee powerhouse. While the initial focus on robusta was quantity-driven, there’s now a shift toward quality, which is helping Vietnamese coffee expand into new markets.
Kenya’s situation feels similar yet distinct. It has an unparalleled coffee heritage, and with thoughtful reforms—empowering smallholders, encouraging direct trade, and finding the right balance between quality and disease-resistant hybrids—it could reclaim its standing on the global stage.
The article beautifully captures the systemic challenges and the hope for transformation. I really believe Kenya’s coffee can rise again, stronger and fairer, just as Vietnam is starting to do. It’s inspiring to see how coffee connects people and places across the world in such unique ways!
Did it end up being the fun side project you expected?
My girlfriend manages several Airbnbs around Hanoi, and many of these buildings have ground floors designed for small businesses—something that’s very common in Vietnam. In 2019, we decided to turn the ground floors of her rental locations into coffee shops and finished setting them up just in time for December that year!
Of course, as luck would have it, COVID-19 wasn’t exactly great for either Airbnb rentals or coffee shops. Since then, we’ve both shifted focus to other projects, but we’re definitely planning to give it another shot in the future when the timing feels right!