The remnants of colonialism continue to produce winners and losers economically, with the winners stuck in local maxima where they extract value from the people, but the people themselves see only marginal benefit, and development is stuck at a snail's pace.
As with seemingly everything in life, the incentives for the different players really don't line up. Consumers lose, producers lose, and only a select few middlemen win anything at all.
Compassion is the root of all virtue, and the balm for all vice. With a greater attention to compassion, every member of the chain of persons that grow, pick, process, market, sell, and even own Kenya coffee will help contribute to a better, fairer, and less deleterious to the Earth, system of farm-to-table.
Being compassionate includes being honest in one's business dealings, as well as not being greedy for exhorbitant profit. It also endures that everyone in the pipeline is actually performing a useful service, not just being an unnecessary middleman adding needless cost and other encumbrances.
And, of course, the Kenyan system was set up by the English Empire, so its parasitic pattern of worming its way into the fabric of all economic transactions is baked into their system. Yes, it's going to be difficult to extricate that selfishness from their system, but it's difficult for every culture to rid itself of the parasitism of selfishness in our societal systems. Note that ALL our current systems have that oft-dominant component present in them, causing waste and grief for all but the callous owners.
In our every endeavor, compassion is the only guaranteed path forward that has no intrinsic negative elements or effects, only difficulties due to our idioticly selfish inertias -- selfishly callous disregard being the opposite of compassionate service to the whole's well-being.
The rest get fed to global capitalism in one way or another, the ways varying, but the outcome being pretty consistent: they're broke, they're in debt, and despite oftentimes being quite rich in resources, remain both of those things.
And if you think you're safe in the middle class, it was predicted that and would seem to be bearing out as correct that once capitalism has largely completed exploiting the underclass, it can't simply stop exploiting. The next class up becomes the underclass. Then the next. Then the next until we're all broke save for the rich on top, at which point the entire arrangement stalls, money stops flowing, and the system collapses into anarchy.
The project of neoliberalism is difficult to fully articulate, but a major component at least is the "taming" of capitalist economic systems so as to make them sustainable. This project succeeded for a good amount of time, but that was also predicated on having nations to exploit, and room to grow markets. As those things become less true the entire system seems less stable overall. I mean personally I've witnessed three "once in a lifetime" economic crashes so far, and we're looking to be winding up for another one with the incoming administration and their bonkers non-understanding of tariffs.
The solutions here aren't arcane magic or anything: Money needs to leave the rich, and get to the working class to re-stabilize consumer habits. But since the Reagan era's slashing of all manner of corporate regulations, the system seems either incapable or unwilling to let that happen, no matter how much of an imminent threat it presents to that system. So we go on and circle the drain.
It truly is, too.
I do appreciate the tropes of "It is the year 4,000 BC, and you are immortal, the pyramids are being built. You make $10,000 a day, tax-free, and spend none of it..."
But even that is hard to digest.
I'm in my mid-40s. If I tell my friends, "Someone gave you a million dollars a day, every single day since you've been born. And yet, there are multiple people out there with ten times more money than you," it becomes more digestible.
And still just as unconscionable.