The remnants of colonialism continue to produce winners and losers economically, with the winners stuck in local maxima where they extract value from the people, but the people themselves see only marginal benefit, and development is stuck at a snail's pace.
As with seemingly everything in life, the incentives for the different players really don't line up. Consumers lose, producers lose, and only a select few middlemen win anything at all.
Compassion is the root of all virtue, and the balm for all vice. With a greater attention to compassion, every member of the chain of persons that grow, pick, process, market, sell, and even own Kenya coffee will help contribute to a better, fairer, and less deleterious to the Earth, system of farm-to-table.
Being compassionate includes being honest in one's business dealings, as well as not being greedy for exhorbitant profit. It also endures that everyone in the pipeline is actually performing a useful service, not just being an unnecessary middleman adding needless cost and other encumbrances.
And, of course, the Kenyan system was set up by the English Empire, so its parasitic pattern of worming its way into the fabric of all economic transactions is baked into their system. Yes, it's going to be difficult to extricate that selfishness from their system, but it's difficult for every culture to rid itself of the parasitism of selfishness in our societal systems. Note that ALL our current systems have that oft-dominant component present in them, causing waste and grief for all but the callous owners.
In our every endeavor, compassion is the only guaranteed path forward that has no intrinsic negative elements or effects, only difficulties due to our idioticly selfish inertias -- selfishly callous disregard being the opposite of compassionate service to the whole's well-being.
Empathy and compassion are social virtues, however if you bake it into the underlying governmental systems, you can end up in situations where those who are in control get to decide which type of “compassion” to enforce.
All you should have to do in cases like this is tell them you simply do not believe in the things they do and to not press it again. If they continue, things are obviously not coming from a place of compassion – they’re just selfish intolerant assholes.