Normalising it? Yes.
Unfortunately, our culture seems to have two settings: legal ban; full celebratory embrace. We don’t seem to be able to handle tolerating and discouraging (see smoking, which is slowly being banned across the once-civilised world).
Should the awesome power of the State be deployed to wield violence against people who bet money on sports? No, that’s insane. Should there be half a dozen betting ads every hour on primetime TV? No, that’s crazy too.