>>jimbob+(OP)
In my view, gambling should be a service provided directly by the government. And I'm not talking a "public-private partnership", but an actual DoG that will be taking bets, running gaming rooms in select cities etc. -- all with the explicit mandate to make of gambling available but boring. No bonuses, no ads, no promotions, no glitzy websites.
Gambling is inherently exploitative and no amount of regulation will align the incentives for commercial operators. You also don't want to ban it outright, as it may descend into the underground otherwise, so this looks like a reasonable area for the govt to take direct control.