> Your goal here is to make the best YOUTUBE videos possible. That’s the number one goal of this production company. It’s not to make the best produced videos. Not to make the funniest videos. Not to make the best looking videos. Not the highest quality videos.. It’s to make the best YOUTUBE videos possible.
Replace "youtube videos" with whatever the company is trying to achieve. I see it all the time in large organizations, where different teams forget what the goal of the company is and instead get hyperfocused on their teams KPI's to the detriment of the company as a whole.
Lawyers finding problems and trying to stop things from happening instead of finding solutions. Security blocking things and not suggesting alternatives. IT blocking this or that instead of trying solve problems, etc.
Some counterpoints:
- Xerox knowingly didn't fix the problematic gear trains to guarantee periodic part changes, prioritizing money over "best copier possible".
- Ford didn't fix Pinto's fuel tank, prioritizing cost minimization over "best possible car in its class".
- Microsoft is did tons of shady things in its OS development history to prioritize domination over "best OS possible", sometimes actively degrading the good features and parts of its OS.
- Dyson's some batteries are notorious for killing themselves via firmware on slight cell imbalance instead of doing self-balancing. Dyson prioritize "steady income via killing good parts early" instead of "building the best vacuum possible".
- Many more electronic and electromechanical systems are engineered with short lives to prioritize "minimizing costs and maximizing profit" over "building the best X possible".
- Lastly, Boeing's doing all kinds of shady stuff (MCAS, doors, build quality, etc.) since they prioritize "maximize shareholder value" over "building the best planes possible".
- ...and there's Intel, but I think the idea is clear here.
The goal would be to be more customer-focused in those cases.
"No one prospers without rendering benefit to others." — Tadao Yoshida, founder of YKK zippers, https://ykkamericas.com/our-philosophy/
With MrBeast, the "best YOUTUBE video" would be one that causes engagement with the viewer throughout the video:
> The creative process for every video they produce starts with the title and thumbnail. These set the expectations for the viewer, and everything that follows needs to be defined with those in mind. If a viewer feels their expectations are not being matched, they’ll click away - driving down the crucial Average View Duration that informs how much the video is promoted by YouTube’s all-important mystical algorithms.
You have to both entice the viewer with the thumbnail/title, and meet the expectations of the viewer so they continue watching.
Your counterexamples are a bunch of instances where the company did not meet customer expectations.
Some come from the zeitgeist, others are eternal, biblical, and worse, unfalsifiable: "everything happens for a reason," "if you're meant to be together, you will be together," "just do a good job and you'll get what you deserve". The latter was voiced by my postdoc advisor, who did not take the time to look at the percentage of researchers who did good work but did not get a tenure-track position. But perhaps those who did not find jobs did not do good enough work, and the charade continues.
Cause and effect requires observation, which means there will be a time delay between when a company does something shady and when the customers realize the rug was pulled out from under them. You can't know a pinto is going to blow up before it blows up. Once people realized, it almost destroyed the company [1]. The time delay between a correction in a company is even longer, because it requires another layer of observation.
None of these are proof that the error correction mechanism is broken, or that the quote is somehow untrue/fragile. Most of the egregious examples of broken feedback are those companies that make the red and blue politicians multi millionaires by the time they retire, usually with no-consequences government contracts.
edit: and, this fails miserably if you don't pay any attention to the end goal, which I've seen several times.
[1] https://www.autoweek.com/news/a2099001/ford-100-defective-pi...
Of course, I'm describing a literal forum here (physical forums! good times). I wonder how many whistleblowers out there highlighted some dark pattern in the past 20 years and were cast off as a conspiracy nut. Both publicly and in internal company channels.
nit2: it's so strange how times have changed. 40-50 years ago his Pinto recall was company ending. Nowadays the Cybertruck has had what? 5 recalls now? And it still has this bizarre cult behind it. What happened to people? what happened to wanting a driveable car (nevermind those truck minded audiences the cybertruck targets who claims to do more than just drive)?
1. Windshield wiper motor failure.
2. Loose trim from the bed.
3. Accelerator pedal can stick.
4. Wrong sized font used for the warning lights.
Wiper was fixed with OTA update. Accelerator pedal was fixed on all trucks within the first week after it was discovered.
> And it still has this bizarre cult behind it.
That doesn't mean sales haven't been hurt, but anyone actually interested will see that the above list isn't an issue. Toyota had a similar recall some years ago, and it hurt their sales too [3]. It's a good idea to skip first model years of any car.
[1] https://www.cars.com/research/tesla-cybertruck/recalls/
[3] https://www.npr.org/2010/02/02/123283959/gas-pedal-woes-put-...
#1 is a big issue but not for my area.