> Your goal here is to make the best YOUTUBE videos possible. That’s the number one goal of this production company. It’s not to make the best produced videos. Not to make the funniest videos. Not to make the best looking videos. Not the highest quality videos.. It’s to make the best YOUTUBE videos possible.
Replace "youtube videos" with whatever the company is trying to achieve. I see it all the time in large organizations, where different teams forget what the goal of the company is and instead get hyperfocused on their teams KPI's to the detriment of the company as a whole.
Lawyers finding problems and trying to stop things from happening instead of finding solutions. Security blocking things and not suggesting alternatives. IT blocking this or that instead of trying solve problems, etc.
These videos are certainly the best in terms of what money they can make... but are they any good for their consumers?
I assumed that's what all his videos were for years and hadn't ever watched any (given I am not a child, among other reasons), but I gave one a chance out of curiosity and found myself surprisingly enjoying some of the competition videos. The competitions are often well-designed and adeptly narratively structured.