What his videos are lacking in my opinion is the quality of scenario and planning. They build an expensive set, give away a large prize but the challenges are either too simple or not very creative. Too little challenges, too little competition, too little motivation, too little expressing of personality like mutual help, sacrificing or betrayal, too little unexpected scenario twists. In this aspect they are not as good as TV shows. As an extreme example, take "give away money to random people" series. What fun is in getting money for nothing? And watching that is probably 100x more boring.
> Your goal here is to make the best YOUTUBE videos possible. That’s the number one goal of this production company. It’s not to make the best produced videos. Not to make the funniest videos. Not to make the best looking videos. Not the highest quality videos.. It’s to make the best YOUTUBE videos possible.
You can get billions of views and total YouTube dominance without making particularly engaging content, and I think that's the interesting point here.
> The three metrics you guys need to care about is Click Thru Rate (CTR), Average View Duration (AVD), and Average View Percentage (AVP).
> How to measure the success of content
> Like I said at the start of this the metrics you care about in regards to virality are CTR, AVD, and AVP. If you want to know if the contents of a video are good, just look at the AVD and AVP of a video after we upload it.