> Your goal here is to make the best YOUTUBE videos possible. That’s the number one goal of this production company. It’s not to make the best produced videos. Not to make the funniest videos. Not to make the best looking videos. Not the highest quality videos.. It’s to make the best YOUTUBE videos possible.
Replace "youtube videos" with whatever the company is trying to achieve. I see it all the time in large organizations, where different teams forget what the goal of the company is and instead get hyperfocused on their teams KPI's to the detriment of the company as a whole.
Lawyers finding problems and trying to stop things from happening instead of finding solutions. Security blocking things and not suggesting alternatives. IT blocking this or that instead of trying solve problems, etc.
the job is to make YouTube videos that people click and watch
What gets them to watch and stick is a few things but notably wow factor, something crazy they haven’t seen before
The bar for wow factor keeps rising
Therefore you need to keep learning driving better and better results. Otherwise you are out
You need to take ownership for results to avoid delays at all costs.