> Your goal here is to make the best YOUTUBE videos possible. That’s the number one goal of this production company. It’s not to make the best produced videos. Not to make the funniest videos. Not to make the best looking videos. Not the highest quality videos.. It’s to make the best YOUTUBE videos possible.
Replace "youtube videos" with whatever the company is trying to achieve. I see it all the time in large organizations, where different teams forget what the goal of the company is and instead get hyperfocused on their teams KPI's to the detriment of the company as a whole.
Lawyers finding problems and trying to stop things from happening instead of finding solutions. Security blocking things and not suggesting alternatives. IT blocking this or that instead of trying solve problems, etc.
But I agree, it's so tempting to get internally focused, or focused on "improvement" that really shifts the focus to something else entirely (hollywood style movies, tv shows, whatever).
Personally I'm no fan of the youtube-ism and youtube generally, but it's clear that game is it's own game. It's not making a movie, it's not a TV show, it's not even tiktok. It's its own thing and it is pretty clear that generally you have to play that platform's game.
My kids play a lot of roblox, and while there's a lot of copy cat games based on traditional gaming, there's almost a system on roblox as far as what games are popular as far as ease of jumping in goes and so on. And there's a lot of weird creativity you find nowhere else as far as the topics of the games (want to be a bug? you can do that). That's it's own space too.