You could say that about literally any shady business. Imagine seeing a PDF proving tobacco leaders knew for decades that it caused cancer and saying what you did.
Being monetarily successful does not mean you’re good or shouldn’t be criticised.
Are Marvel films shady for being popular? Is HN shady for adding features which increase engagement?
I mean personally I mostly enjoyed Marvel until they started multiverse crap. And they made way too many TV shows that were all terrible. So I stopped watching.
Seems pretty low on the sketch scale to me.