Come up with contrived BS that caters to younger audiences, micromanage anyone who is holding you up, and attempt to game a blackbox algorithm on a site you don't pay for (YouTube)
The whole modern social media / influencer sphere seems like a huge bubble that will pop eventually. Google has already started wiping inactive accounts[0] presumably because storage isn't truly infinite or cheap. I imagine YT will also take the same path eventually.
0: https://support.google.com/accounts/answer/12418290?hl=en
I don't like coffee but I still might learn about the business since it's so big.
- Making good YOUTUBE videos is paramount, not quality videos
- Be quirky and crazy in videos using a blank check
- If something goes awry or you need it faster, also use a blank check
- Some advice related to thumbnails and titles (relying on YouTube's current algorithm which could change the next second)
The only thing I found semi useful is how he classifies employees using the A, B and C system (e.g. A is top tier, B can be trained to be top tier, and C is dead weight)