Come up with contrived BS that caters to younger audiences, micromanage anyone who is holding you up, and attempt to game a blackbox algorithm on a site you don't pay for (YouTube)
The whole modern social media / influencer sphere seems like a huge bubble that will pop eventually. Google has already started wiping inactive accounts[0] presumably because storage isn't truly infinite or cheap. I imagine YT will also take the same path eventually.
0: https://support.google.com/accounts/answer/12418290?hl=en
They do sometimes convey interesting messages and they are well produced and captivating but they lack soul. I think about films like "Forest Gump". Personally, I really liked the film, maybe other people didn't like it as much but I found it to be unique and culturally enriching. I'm not even American but I could relate. Modern "movies" usually don't have enough character development; or if they do, it's highly generic. Any character development in modern movies is focused on making the character relatable to the most common denominator among the masses so they lack individuality.
It's even telling that we have separate words "film" and "movies". It reminds me of the book "Brave New World" which is set in the future; they have something called "Feelies" which is described as a complete visual and sensory experience but they don't teach you anything; they are all focused on very narrow physical experiences. Everything in BNW is designed in a way to reduce people's awareness and reduce diversity of thought to the point that they never think to ask certain questions.