Come up with contrived BS that caters to younger audiences, micromanage anyone who is holding you up, and attempt to game a blackbox algorithm on a site you don't pay for (YouTube)
The whole modern social media / influencer sphere seems like a huge bubble that will pop eventually. Google has already started wiping inactive accounts[0] presumably because storage isn't truly infinite or cheap. I imagine YT will also take the same path eventually.
0: https://support.google.com/accounts/answer/12418290?hl=en
I don't like coffee but I still might learn about the business since it's so big.
However, it’s not just about learning. People are easily influenced by the author of what they’re learning from. They’ll read a Steve Jobs autobiography and learn some interesting business insights, but also hold him in higher regard and perhaps feel like it’s ok to be a raging asshole. People look up to successful people.
It’s entirely appropriate to remind people that it’s not all sunshine and rainbows and perhaps this person has toxic effects they need to be aware of.