Come up with contrived BS that caters to younger audiences, micromanage anyone who is holding you up, and attempt to game a blackbox algorithm on a site you don't pay for (YouTube)
The whole modern social media / influencer sphere seems like a huge bubble that will pop eventually. Google has already started wiping inactive accounts[0] presumably because storage isn't truly infinite or cheap. I imagine YT will also take the same path eventually.
0: https://support.google.com/accounts/answer/12418290?hl=en
The relatively higher production cost warrants hyper optimization (as an org) and demands high agency (of producers).
> younger audiences
Internet is so vast in that making something for the 0.1% is still an audience of millions.