I think it says something quite dark about our society as a whole that we have basically commoditised distress and are encouraging some people often themselves in dire circumstances to prey on others to the benefits of the middle men. I find these new pimps scarier than the old sort in that they pretend to have clean hands.
Parasocial relationships are not bad per se. Let's say you are thinking about Donald Knuth when working on a computer science problem, nothing bad here, taking inspiration from the leaders in the field. But it is also a parasocial relationship, it is like imagining Don Knuth next to you, helping you solve your problem, even though he has absolutely no idea about who you are. It is a one way connection, but here, it is actually productive.