I think it says something quite dark about our society as a whole that we have basically commoditised distress and are encouraging some people often themselves in dire circumstances to prey on others to the benefits of the middle men. I find these new pimps scarier than the old sort in that they pretend to have clean hands.
An interesting comparison is K-Pop singers who are at the same time megastars with millions of devoted followers, but also carefully managed to always seem available for a relationship. A truly difficult bridge to cross, but they somehow do it and make bank.