I think it says something quite dark about our society as a whole that we have basically commoditised distress and are encouraging some people often themselves in dire circumstances to prey on others to the benefits of the middle men. I find these new pimps scarier than the old sort in that they pretend to have clean hands.
The closest equivalent you would get with a movie is to send fan-mail and get a response. Which people do, but I think it's safe to claim the frequency is much lower.