Zuck is on a major PR campaign drive, I would not trust a word he says.
He is a billionaire who is hated, and now has changed his image entirely. Following in Elon's path.
People tend not to change their colours at a later age, and he is a cutthroat business guy.
Lots of ongoing commentary over the years that he really wants to be President.
https://www.vanityfair.com/news/2017/01/will-mark-zuckerberg...
If Zuck wants popularity, maybe a good way to go about that would be to de-shittify Facebook, Instagram, and so forth so that those platforms respect their users.