Amazon is the only big tech firm I like. They're the only one that I feel I get my money's worth, and that says a lot considering most of the other ones offer free services. They make my life better. I can find things for half the price than at a brick and mortar, it comes fast, and it's almost always about what I expect. I have never gotten the wrong item.
And that's just their product marketplace and logistics services. I don't use any of their other services, I don't use AWS or prime video or any of that stuff. I just use their store.
I have some gripes with them. The big one is their return policy requires me to pay for shipping back or drive an hour to a specific location. I don't like how they're becoming more like eBay by the day. I think the antitrust lawsuit by the FTC has merit. They should not be charging a cut from merchants and then disallowing them from discounting their products on their own websites, it's predatory. But out of all the big online service companies out there, they're the only one I'm happy to allow a little spot in my life. My life is better because I use amazon.
Half the price, not sure, but for me the main appeal is I can find the things in the first place. If you need something specific, it's just impossible to find it in the city. There are 10 places that may have it, you go there, nobody knows where what is.
If there was a search engine for brick and mortar I might be inclined to buy there again. But I just can't find anything.