The same goes for actors and their likenesses ... just stop protecting ultra wealthy celebrities. They'll be a bit poorer, but they're going to be okay. You're just holding back progress
I can imagine in a decade some place like China which doesn't care about protecting celebrities will have movies with dozens of Tom Cruises Arnolds and Johansson's and will just be pumping out better quality content at affordable budgets. Young talented directors won't be hamstrung by these legal roadblocks
You're basically suggesting that it's okay to copy anyone's voice and appearance without ever giving them compensation and without regard to personality rights. That's insane. Even for someone who thinks this should be allowed in principle (I certainly don't think so), there would need to be strict safeguards. Or, do you want your person and voice to appear in a commercial for <insert organization, product, or cause you don't support at all and despise>?
Or do you suggest to have different laws for celebrities and poor actors?
If a director makes a movie with AI Tom Cruise it's not ambiguous if the real Tom Cruise participated or not. The goal is not to fool everyone to think he was in it (b/c that would be trivially denied by the real man). There is a list of credits at the end if you're somehow confused. So if the movie is about drowning Scientologists, you'll know it's not supported by the real Tom Cruise
It's similar to if you were to paint a picture of him sodomizing a goat. You don't immediately think "damn, he's a real sick bastard". You just assume it's a fake things created by the creator/director. Nobody is hurt (well maybe his feelings a bit)
If you do make a thing that confuses people and makes them thing it's the real Tom Cruise and he's somehow hurt by this then that's kinda messed up and should be illegal.
In this case with the AI chatbot it's not confusing. I don't think Scarlett is on the other end of the line. Everyone knows it's not really her. It just sounds like her
Regardless of what me and you think this just seems inevitable and we're all just going to have to get used to it. Just like you can't stop people from drawing and painting other people - you won't be able to stop people from using AI to render their image/voice. It's all getting cheaper and more accessibly
I mean, honestly, I think it's kind of bizarre that you think a Chinese movie maker could make a film with a digitally cloned Tom Cruise in it and get away with it. Maybe in China, but not in the rest of the world.
It just goes against the whole cyberpunk future we grow up dreaming about. Against the A Declaration of the Independence of Cyberspace and all that. I think in the end the bureaucrats won't win though. It just slows down the inevitable.
As always it'll probably start with porn. There will be porn of everyone and it'll be shared. Then that will become normalized. Then it'll spread into other more socially acceptable areas. Maybe first under the guise of "parody" and then it'll just become normal. Just how streaming and pirating has made music sales irrelevant. Now musicians make money with concerts.. and somehow the famous ones are still filthy rich. Didn't seem to hurt them one bit.
I'm sure the Tom Cruises of the future can still go to conventions and give speeches at private events.