* OpenAI wanted an AI voice that sounds like SJ
* SJ declined
* OpenAI got an AI voice that sounds like SJ anyway
I guess they want us to believe this happened without shenanigans, but it's bit hard to.
The headline of the article is a little funny, because records can't really show they weren't looking for an SJ sound-alike. They can just show that those records didn't mention it. The key decision-makers could simply have agreed to keep that fact close-to-the-vest -- they may have well understood that knocking off a high-profile actress was legally perilous.
Also, I think we can readily assume OpenAI understood that one of their potential voices sounded a lot like SJ. Since they were pursuing her they must have had a pretty good idea of what they were going after, especially considering the likely price tag. So even if an SJ voice wasn't the original goal, it clearly became an important goal to them. They surely listened to demos for many voice actors, auditioned a number of them, and may even have recorded many of them, but somehow they selected one for release who seemed to sound a lot like SJ.
Altman appears to be an habitual liar. Note his recent claim not to be aware of the non-disparagement and claw-back terms he had departing employees agree to. Are we supposed to believe that the company lawyer or head of HR did this without consulting (or more likely being instructed by) the co-founder and CEO?!
If it weren't for their attempt to link the voice to SJ (i.e. with the "her" tweet), would that be OK?
- It's fine to hire a voice actor.
- It's fine to train a system to sound like that voice actor.
- It's fine to hire a voice actor who sounds like someone else.
- It's probably fine to go out of your way to hire a voice actor who sounds like someone else.
- It's probably not fine to hire a voice actor and tell them to imitate someone else.
- It's very likely not fine to market your AI as "sounds like Jane Doe, who sounds like SJ".
- It's definitely not fine to market your AI as "sounds like SJ".
Say I wanted to make my AI voice sound like Patrick Stewart. Surely it's OK to hire an English actor who sounds a lot like him, so long as I don't use Sir Patrick's name in the advertising. If so, would it have been OK for OpenAI to do all this as long as they didn't mention SJ? Or is SJ so clearly identifiable with her role in "Her" that it's never OK to try to make a product like "Her" that sounds like SJ?
This particular area of law or even just type of "fairness" is by necessity very muddy, there isn't a set of well-defined rules you can follow that will guarantee an outcome where everyone is happy no matter what, sometimes you have to step back and evaluate how people feel about things at various steps along the way.
I'd speculate that OAI's attempts to reach out to SJ are probably the result of those evaluations - "this seems like it could make her people upset, so maybe we should pay her to not be mad?"