zlacker

>>richar+(OP)
Comments full of people reading the headline and assuming that what OpenAI did here is fine because it's a different actress, but that's not how "Right of publicity" (*) laws work. The article itself explains that there is significant legal risk here:

> Mitch Glazier, the chief executive of the Recording Industry Association of America, said that Johansson may have a strong case against OpenAI if she brings forth a lawsuit.

> He compared Johansson’s case to one brought by the singer Bette Midler against the Ford Motor Co. in the 1980s. Ford asked Midler to use her voice in ads. After she declined, Ford hired an impersonator. A U.S. appellate court ruled in Midler’s favor, indicating her voice was protected against unauthorized use.

> But Mark Humphrey, a partner and intellectual property lawyer at Mitchell, Silberberg and Knupp, said any potential jury probably would have to assess whether Sky’s voice is identifiable as Johansson.

> Several factors go against OpenAI, he said, namely Altman’s tweet and his outreach to Johansson in September and May. “It just begs the question: It’s like, if you use a different person, there was no intent for it to sound like Scarlett Johansson. Why are you reaching out to her two days before?” he said. “That would have to be explained.”

* A.K.A. "Personality rights": https://en.m.wikipedia.org/wiki/Personality_rights

>>omnico+v11
The Midler case is readily distinguishable. From Wikipedia:

> Ford Motor created an ad campaign for the Mercury Sable that specifically was meant to inspire nostalgic sentiments through the use of famous songs from the 1970s sung by their original artists. When the original artists refused to accept, impersonators were used to sing the original songs for the commercials. Midler was asked to sing a famous song of hers for the commercial and refused. Subsequently, the company hired a voice-impersonator of Midler and carried on with using the song for the commercial, since it had been approved by the copyright-holder. [1]

If you ask an artist to sing a famous song of hers, she says no, and you get someone else to impersonate her, that gets you in hot water.

If you (perhaps because you are savvy) go to some unknown voice actress, have her record a voice for your chatbot, later go to a famous actress known for one time playing a chatbot in a movie, and are declined, you are in a much better position. The tweet is still a thorn in OA's side, of course, but that's not likely to be determinative IMO (IAAL).

1: https://en.wikipedia.org/wiki/Midler_v._Ford_Motor_Co.

>>gnicho+b41
Also a lawyer, and the Middler case is apparently not understood so narrowly. The possible chilling effect on employability of actors who happen to look or sound just like already famous actors rankled me, too, and I really got into it with my entertainment law professor (who has had some quite high profile clients). His advice in no uncertain terms was basically “Sorry to those actors, but if you try to get away with hiring one of them knowing they’re likely to be confused with someone more famous, you’re stupid.”