>>richar+(OP)
I can't help but think that this was all planned. It is a very intricately planned, and geniously executed marketing ploy to make sure everyone knows about the company, the new release, that there is voice now, and even makes everyone look into it just to "see for themselves".
Whether this was in with ScarJo in the loop or not, does not really change the outcome, but would be a nice information we probably will never get, in order to understand how cut-throat whoever came up with this idea actually is.
I am impressed